About Us

Providing innovative data solutions for the tire and wheel industry.

Our company began in 1998 as a small website development company called Geckobyte, located in Duluth, MN. The focus at this time was to assist tire dealers with website development and showcase their products and services via a new and exciting platform, the internet!

As this segment grew, we wanted to explore and provide other technology and data solutions to ensure our industry and clients stay competitive and profitable. In 2011, Geckobyte rebranded itself Fitment Group and released a new suite of data and business intelligence related solutions specifically tailored to the tire and wheel industry.

Today we have grown significantly, but maintain private ownership. We are beholden only to our client and keep our home in Duluth. We pride ourselves on our dedication to our clients, always being available and accessible, and finding unique solutions to emerging challenges.

Fitment Group in Duluth, MN

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