Business Intelligence Real solutions for real profits
Understanding who your customers are is the first step to growing profits and earning new customers that will maximize your return on advertising investments. Rconsumer profiles your existing customers, identifies the most profitable customer profiles you have, and then identifies people in and around your stores market that meet the profile of customers you do best with.
For example, if you had 300 customers buy private label tires that on average gave you the highest return, we could categorize those customers and return 3,000 people in your market that do not buy from you that have similar interests, similar economic stats, and similar value-focused purchase histories that all match your existing customers profile.
With this process, you will dramatically reduce advertising costs because instead of mailing everyone in your market area, you will start by mailing the prospects that have the best likelihood of purchasing from you and purchasing preferred products that give you the highest return in profits.
Rconsumer is best used in a web application partnered with Rdemand and Rprice. Rconsumer can be used as a stand alone product but can only be delivered as a file.